Should you drink coffee before shopping

3rd August 2022
A new study suggests that consuming coffee before going shopping could have an impact on the purchases you might make.

Trials took place in both France and Spain, suggesting that those who drunk coffee before going shopping were more likely to make additional and higher value purchases - particularly of sensual items, such as candles, chocolate, fragrances and massagers - and even luxury holidays.

Researchers concluded that coffee caused this through increasing energy and excitement levels - and suggested that a low-to-moderate dosage was best before embarking on any shopping trip if you want to avoid impulse buys. Now you know!

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